Network

One More Line is built on agency, consultancy and industry experience across sport, outdoor, health, lifestyle, fashion, activewear and consumer goods.

Its network was shaped through more than a decade within ISPO — then the world’s largest sports trade show, with a multi-segment view across sport, outdoor, health, fitness, therapy, functional nutrition, supplements, clubs, leagues and active lifestyle markets.

Combined with a perspective across the value chain — from brands, retail and media to manufacturing, materials, innovation and market entry — this creates a valuable bird’s-eye view across B2B, B2B2C and B2C markets.

For clients, this means sharper category decisions, access to relevant partners and a better understanding of where brand relevance, consumer behaviour and market opportunity meet.

nanacom
communications
consultancy

As part of the nanacom collective, One More Line contributes strategic brand, market and consumer perspective. In return, we can rely on the broader expertise of an experienced communications and PR consultancy covering corporate communications, media relations, brand storytelling and campaign execution.

Pulse

Pulse started as a local network event and curated exhibition connecting sports, outdoor and lifestyle brands with journalists, media and industry peers. Now entering its third edition, pulse continues to grow as a community-driven format for product drops, brand stories, trend exchange and media relationships.

Sports connected

Together with Sports Connected, we add sales strategy, market entry perspective and B2B relationship expertise — from seller–dealer structures and distribution tactics to sponsoring opportunities and international business development.

Agency & Freelance Network

From creator strategy, social-first activation and community building to campaign development, digital marketing, AI discovery optimization, eCommerce, retail and trade marketing — we can recommend and involve the right specialists when additional expertise is needed.

verena koegler

Marketing and brand activation expert Verena Koegler adds deep executional know-how, a strong network across renowned sporting goods brands, and proven experience in the global top-tier football scene and athlete branding — turning strategy into impactful activation.

Night scene of a Chinese outdoor sports complex with basketball courts and a running track, filled with people playing and walking, surrounded by high-rise buildings with illuminated signs

Global market Partners

We can access a trusted network of local market experts across Europe and China. Depending on the project, these partners can be added on demand to support market entry, localization, distribution, retail, cultural understanding or growth strategy.

A football goalpost on a grassy field with trees and a foggy sky in the background.
A football goalpost on a grassy field with trees and a foggy sky in the background.

Legal & Sustainability Partners

For topics such as health claims, consumer communication, sustainability regulation, product compliance or the Consumer Empowerment Act, we connect with carefully selected experts who work from knowledge, not assumptions.

Crowd of people at a sports event with hands raised, some holding hats, in a stadium.
Crowd of people at a sports event with hands raised, some holding hats, in a stadium.

Market Research

From AI-supported digital mindset twins to complex B2B persona and behaviour research, we are connected to experienced researchers and modern research providers who help turn assumptions into actionable insight.